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Gicarnova
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Marketing

Branding

A complete visual identity, recognisable in every detail

We create or refresh your company's visual identity: logo, colour palette, typography and brand guidelines. Everything your brand needs to look professional and consistent on your website, social media, documents and any other medium.

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The challenge

An inconsistent brand signals uncertainty

When the logo changes from one place to the next, the colours vary with every post and each document uses a different typeface, customers sense disorder, however good your service may be. Your image is the first proof of your professionalism.

  • The logo was made in a hurry and no longer represents the company.

  • Every person or supplier uses different colours and typefaces.

  • There is no single file with the correct versions of the logo.

  • The brand looks too much like those of its competitors.

The solution

An identity system designed to last

A brand is not just a logo: it is a system. We start from who your company is, whom it serves and how it wants to be perceived, and design a complete identity with its own rules of use. AI lets us explore many creative directions quickly and see the brand applied in real-life settings; the selection, the final artwork and every design decision remain with our team, so the result is original and truly yours.

What is included

  • Brand strategy

    Values, personality, audience and positioning: the foundation on which the whole identity is built.

  • Logo

    Primary logo, horizontal and stacked versions, logomark and positive and negative variants.

  • Colour palette

    Primary and secondary colours with their codes for screen and print (RGB, HEX, CMYK and Pantone).

  • Typography

    Typefaces for headings and body text, with a clear hierarchy and guidance on usage and licensing.

  • Brand applications

    Templates for social media, email signatures, business cards, presentations and documents.

  • Brand guidelines

    A document setting out every rule of use, plus the final files, organised and ready to share with any supplier.

Method

How we work

  1. Immersion

    We get to know your company, your audience and your competitors, and define what the brand must convey.

  2. Exploration

    We present several creative directions so that we can choose the path together.

  3. Design

    We develop the chosen direction: logo, palette, typography and applications.

  4. Delivery

    We hand over the brand guidelines and every file in the formats you will need.

Applications

Examples by sector

Ideas of what this service can do for different businesses. These are examples, not completed projects.

  • Example

    New businesses

    A business about to open, for instance, could launch with a complete, consistent identity from day one, across its premises, website and social media.

  • Example

    Family businesses

    A family company with decades of history could modernise its image without losing what its customers already recognise.

  • Example

    Health and wellbeing

    A physiotherapy practice or an aesthetic clinic could convey trust and care through a palette, typeface and photographic style applied consistently across every medium.

Technology

Tools we work with

We choose each tool to suit your case and the systems your team already uses.

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Figma
  • Midjourney
Questions and answers

Questions about this service

Is the logo created by AI?

No. We use AI to explore ideas and build mood boards, but the final logo is designed and vectorised by our team, so that it is original and entirely yours.

Which files will I receive?

The logo in all its versions, in vector and image formats (SVG, PDF and PNG), the palette with its codes, the specified typefaces, the templates and the brand guidelines as a PDF.

Can you refresh my brand without starting from scratch?

Yes. If your brand is already well known, we can evolve it: modernise the logo, tidy up the palette and set clear rules, while keeping what your customers already identify with.

How is the brand then applied to my website and social media?

If you wish, we can carry on with the design of your website, your social media templates or your content, so that the new identity is applied consistently across every channel.

Next step

Shall we discuss your project?

Tell us what you need. We will reply in writing with a tailored, no-obligation proposal.

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