Skip to content
Gicarnova
Request a quote
Marketing

Email marketing

Automated emails that turn contacts into customers

We design automated sequences and newsletters that reach the inbox, speak to each contact according to their interests and guide them towards a purchase. AI helps us segment and draft; our team looks after the strategy and the tone.

Request a quote
The challenge

Your contacts go cold while nobody writes to them

Everyone who leaves their email address on your website, in your shop or at an event has shown interest. Without follow-up, that interest fades: contacts pile up in a list nobody uses, or occasionally receive the same generic email.

  • New contacts receive nothing after signing up.

  • Everyone gets the same message, whatever their interests.

  • Emails end up in the spam or promotions folder.

  • The monthly newsletter becomes a task that is always postponed.

The solution

Automations that work for you every day

We map your contacts' journey and turn it into sequences that send themselves at the right moment: when someone signs up, abandons a basket, completes a purchase or has not opened your emails for a while. AI helps us segment the list, draft variants and choose the subject lines we test; our team makes sure every message is useful, on-brand and respectful of data protection rules.

What is included

  • Strategy and contact journey

    A map of what each person receives, when and why, according to their relationship with your business.

  • Automated sequences

    Welcome, abandoned basket, post-purchase, re-engagement and appointment or renewal reminders.

  • Newsletters

    Template design and copywriting for regular newsletters with news, advice or offers.

  • Segmentation

    Lists and tags by interest, behaviour, language or customer type, so that everyone receives what matters to them.

  • Deliverability

    SPF, DKIM and DMARC set up on your domain, plus best practice so that your emails reach the inbox.

  • Sign-up forms

    Forms on your website with double opt-in and clear consent, connected to your email platform.

Method

How we work

  1. Audit

    We review your list, your current platform, your domain and the emails you already send.

  2. Journey design

    We define the segments, the key moments and the messages in each sequence.

  3. Set-up

    We build the templates, write the emails and activate the automations.

  4. Measurement and improvement

    We analyse opens, clicks and sales, test subject lines and content, and adjust.

Applications

Examples by sector

Ideas of what this service can do for different businesses. These are examples, not completed projects.

  • Example

    Online shops

    An online shop, for instance, could send an automatic reminder to anyone who leaves a basket unfinished and recommend related products after every purchase.

  • Example

    Gyms and sports centres

    A gym could welcome each new member with a series of tips during their first weeks and get back in touch with those who have not visited for a while.

  • Example

    Training and events

    A language school or an events company could send reminders, materials and surveys automatically before and after each course or event.

Technology

Tools we work with

We choose each tool to suit your case and the systems your team already uses.

  • Mailchimp
  • Brevo
  • Klaviyo
  • ActiveCampaign
  • HubSpot
  • Figma
  • GA4
Questions and answers

Questions about this service

Which email marketing platform do you use?

We work with Mailchimp, Brevo, Klaviyo, ActiveCampaign and HubSpot. If you already use one, we build on it; if not, we recommend the one that best suits your business and the size of your list.

Can you import my existing list?

Yes, provided your contacts have consented to receive your emails. We review the list, remove duplicates and invalid addresses, and organise it into segments.

Does it comply with data protection law?

We design every process with the EU GDPR and the Swiss Federal Act on Data Protection in mind: clear consent, double opt-in where appropriate, an unsubscribe link in every email and data stored on a platform you control.

Does AI write the emails?

AI helps us prepare drafts, subject line variants and versions in other languages. A person reviews every email before it goes live, so that it is accurate and sounds like your brand.

Next step

Shall we discuss your project?

Tell us what you need. We will reply in writing with a tailored, no-obligation proposal.

Request a quote
Other services

Keep exploring